There’s always a holiday or season worth celebrating with Ontario’s favourite place to stock up on booze. And with that comes the need for ads to communicate these messages. That’s where I came in. I worked on various campaigns for digital, social, OOH, and in-store.

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To help bring fresh spring vibes to LCBO customers, we created a fun, informative content series showcasing four of the season’s most-anticipated drink trends: Tropical Flavours, Sparkling Wines, Modern Classics and Mashups, and Fruity Cocktails.